Hydro ‘eternalizes’ a-ha in virtual reality

Republished from the Hydro press release:

Put on your VR goggles and join us! Just as aluminium is eternally renewable, we will now help make one of the legendary pop band a-ha’s concerts eternally available, in virtual reality.

VR is one of the major technology trends in 2016, and it has never before been possible to recreate the feeling of being somewhere else so completely. We want to share this feeling with you. The concert is now available through the app ‘a-ha VR’ available for both iPhone and Android phones:


You may also see the concert in VR on Hydro’s YouTube-channel. With your smartphone, click “settings” in the video and select the highest quality.

All you need is a smartphone and VR glasses, and you can experience the feeling of being in the audience – or even on stage next to lead singer Morten Harket.

What is VR and what do you need?

VR stands for virtual reality. To achieve the illusion you have to be wearing VR glasses that cover the entire field of view. The glasses are stereoscopic and display a separate image for each eye, giving three-dimensionality and depth perception.

What you see is your smartphone, which is inserted into the glasses. The VR glasses (i.e. your phone) sense how you move your head, so you can look around in all directions without breaking the illusion. You also need headphones, as the sound is an important part of the concert experience.

How to get VR-glasses?

VR glasses are found in many forms; from professional versions costing hundreds of dollars, to simple cardboard versions costing only a few dollars.

The easiest way to acquire a pair of VR glasses is to search the web for “VR glasses” to get a list of suppliers.

Alternatively, Google supplies this comprehensive list of suppliers for the most reasonable VR-glasses: Google Cardboard Viewers

About Hydro

Hydro is a global aluminium company. From their base in Norway they have 13,000 employees involved in activities in more than 50 countries on all continents.

With more than 100 years of experience in producing renewable energy, technology development and innovative cooperation, Hydro aims to strengthen the viability of the customers they serve and the communities in which they operate.

Related Links

Norsk Hydro – Hydro ‘eternalizes’ a-ha in virtual reality
Norsk Hydro – The virtual reality concert with a-ha is ready for you to enjoy!
Norsky Hydro – The first taste of the VR concert with a-ha is ready for you to enjoy!
Norsk Hydrop – a-ha’s Magne Furuholmen: “It felt like the musical equivalent of blindfolded bungee-jumping”.

a-ha.com – Preparing for ‘Afterglow’
a-ha.com – ‘We can’t wait to show it to you!’
a-ha.com – Afterglow Q&A with Magne and Bjørn
a-ha.com – ‘Afterglow’

Aftenposten – a-ha filmes med VR-teknologi
Dagbladet – Skal forevige A-ha med ny teknologi
VG – I kveld blir a-ha virtuelle reality-helter
Side2 – A-ha før norgeskonserter: – Framtida er åpen

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